Maxis going in wrong direction with expansion pack gameplay?

It pretty much depends on game play and what an individual is looking for in a pack. Running a business in the sims is not really something I've had much interest in so far but that doesn't mean that it's not something they couldn't of still added in the pack.

My biggest gripe with Snowy Escape and a lot of the expansions is they don't really expand on the day to day game play. If I want to enjoy all of what Snowy Escape has to offer then I have to do it in that world, I have to have my sims travel there on a vacation or move there permanently. The pack adds nothing besides life styles & sentiments that affect the game over all. I would like to see packs having more of an impact on the game as a whole instead of just adding one world where all the focus of that pack is centered.

I'm not sure I explained well but that's how I feel about the Sims 4 expansions.