Modern Menswear Kit: Available Now!

Some bits taken from the Vogue interview with the designers. It may just be that's it's first thing in the morning and I haven't had coffee yet so I'm cranky, but it kind of rubbed me the wrong way a little.

Stefan Cooke Enters the Metaverse With a Collection for The Sims

the partnership isn’t just a marketing exercise

But it seems like a marketing exercise, especially when we are constantly being referred to as "customers".

“What I’m excited about is that it will really be a different customer,” says Cooke

“Seeing a customer engaging with the brand and wearing the brand who maybe couldn’t afford it before—I think that’s really exciting,” says Burt.

“Customers are everywhere; you just have to make sure that you’re appealing to as many different ones as possible.”

Money is everywhere; you just have to make sure that you're appealing to as much different money as possible.

I'm not silly, I know this is how business works, but they could have been a bit more subtle. :lol: