My First Pet Stuff Pack--Am I missing Something?

Let's not forget that what drives all decisions at EA (and every business entity) is the almighty $. The upper level managers that make the decisions on what we get focus on ROI (return on investment), what will generate the most revenue. Add to that the fact that the lower expenses are, the greater the percentage of that revenue which is profit. So, all you posters that have been smelling financial rats, right on!