I am kind of surprised they went the unified pricing route myself, but from what I gather they are trying to present the story that no one type of gameplay is worth more than the other so they are worth the same. In that respect, a gameplay focused kit expansion for someone that namely plays in live mode is worth the same as a CAS kit to a namely CAS player and a BB kit to a mainly builder.
What that means for people like me that roughly spend a third in each (although I think gameplay is the most important) seems to be various different opinions on the value of the kits. For example, I was disappointed by Throwback because it only had clothes. I would have expected a CAS focused kit to have things like hair, accessories, jewelry, makeup, etc. Better yet, new CAS things like body hair.
