I'd say "why?!" but I know why. This was probably something the team didn't have a say in, and was probably dropped on them by their EA Overlords. I have mild confidence that the Sims team actually has the sensibility to know that something as niche as this pack wouldn't fly with their game, and only did it because they were told to.
It's a massively blatant advertisement (THAT YOU PAY FOR) for Disney's Galaxy's Edge park that opened last year. Down to the DJ Droid, the build-your-own lightsaber and the build-your-own droid stations. I mean hell, it even talks about driving the droids around with a data pad when you get home, which is literally exactly like the remote controlled droids you make at the theme park.
If they had been super transparent or even structured this as being a vacation getaway to the theme park, or even had tagged it along with a more theme park centered pack, I could have been on board. It would have fit a helluva lot better than just injecting Star Wars straight into the Sims. Now, unless they give us the QOL function to blacklist CAS items from being worn by townies, all of my towns would end up being polluted by townies wearing Star Wars clothes, and vice versa - the Batuu world would be equally polluted by townies not wearing appropriate attire, and it just ruins BOTH experiences.
If they wanted to give us a Sims experience with a Star Wars theme, I would have looked into this if it were a stand alone side game like Medieval was, since there wouldn't be awkward crossover with content that conflicted with the world. But this? This is going to be a major pass. You can't even make the content work like you could with the Katy Perry stuff, which had lots of broader appeal and wasn't so nichely tied to it's branding.
