No idea why everyone is going crazy over this when this business model has been done and is currently in practice. Product placement, a positive review, a trip. Look at the Game Changers and how they are flown out, given expensive meals and amazing hotel rooms, free games, and free merchandise. All of this is done because the creator promotes the game.
What he has done is air it into the public, which is a massive no-no. This is something that you provide when you are contacted by someone. Yes, people pay YouTubers to advertise their mods, some creators do it for free because they love the mod. You would be surprised at how many mod review videos are actually paid advertisements.
However, Pixelade’s content is very low-tier and is designed to grab attention and not retain it. Why do you think he puts his merch before the video even starts? Most people click off after two minutes. He makes three to four videos on the same thing, the same content, the same speculation, and lists it as ‘news’ and facts.
“Oh, a SimGuru made a joke on Twitter? Time to take this as fact and make three videos on it with clickbait titles… also, buy my merch... also, Sims 4 sucks and Paralives is better yet I will still keep making content for Sims 4, even though I clearly hate the game.”