Should The Sims Stop Collaborating?

I have never been a fan of collabs in any of the sims games. My biggest thing is that this is a game and supposed to be a life simulation. Not real life exactly and more of a parody. If I want real life things, I'll go get and do those real life things. I prefer my game to be a game and stay a game and have nothing to do with real life. It's a break from my real life. I get enough advertising daily without seeing in my game as well. It blurs the line between real and fake. Also, as someone else said, brands matter and it is very much a very personal preference. I think it's best to just leave branding to the CC creators. That said though, I do prefer if they are going to do this, that they do leave it to stuff packs that we can choose to buy or not rather than like they did with the MAC and patch into the base game.

I can see how they want to do this from a marketing perspective, but there are so many ways to market, I don't really feel like the Sims series needs this or that they ever did need it.