Forum Discussion
8 years ago
"OEII1001;c-16349610" wrote:"Phuxion;c-16349544" wrote:Blizzard offers counterpoint to that differentiation. The company took in $3.6 billion from in-game sales across its titles during the 2016 fiscal year. Such sales, including loot boxes, are a clear and obvious way to generate substantial revenue.Lootboxes quadruple profits, or more.
The Old Republic would beg to differ.
http://investor.activision.com/secfiling.cfm?filingID=1047469-17-1072&CIK=718877
My reference to the Old Republic is that it's not a guarantee. In other words just because a game has lootboxes doesn't mean it's automatically going to "quadruple profits, or more."
I also used TOR as an example because it's an EA property. An EA property mind you with the Star Wars name. One that's had lootboxes for years now yet it was Battlefront 2 that ended up being the thing that finally got people all fired up about lootboxes.
Going back and forth on what games lootboxes are a success for or aren't ultimately doesn't go anywhere as there are both numerous examples of successes and failures with lootboxes.