Sort of agree, a lot of the stuff nowadays is very "cute" and more feminine. I looked at the trailers as well and every single one of them has a female protagonist, I couldn't find a single trailer where a male sim was the star of the show. I feel like this is more for their "family friendly" thing then targeting females though, too much focus on making things cute and friendly to appeal to children. In the Sims 3 trailers were more mature and humorous, nowadays they're all "have fun in the beautiful mountains :-) play on the slopes! meet the friendly mascot!". Sims 4 trailers are literally like trailers for a children's tv show...
In game as well I'd like to see a lot more male focus in general, there's a billion female hair and clothing items but the options for male sims are incredibly lacking (and where are the normal hairstyles? I don't want my sims hair to either be ridiculously high or flat.)