That's how EA is making their money off the sims 4, they know simmers cave at the 10:00 price mark cause it's so cheap. That's why sims 4 has the most stuff packs out of any other sims game thus far cause they see were the money is going. What people don't realize is that your getting way less with sims 4 stuff packs and still paying a lot more. Not everyone will get all the stuff packs but for collectors who do, it really does add up later on down the road, you won't see how much you've spent until the game is completely done. I personally never cared for stuff packs and always thought they were items that could easily been implanted in the expansion packs or base game. Same for those game play packs, just stuff chopped up that could been in the expansion, just another way to withhold game play to get more money.