It's so strange how the target audience is teen girls when the majority of players I've met over the years have been people in their late 20s to mid 30s and far, far above as the people who have the most game time invested, have the means to buy all the DLC, and actually bother to give feedback.
When I was a teen playing these games, I couldn't buy all the packs, because I had no income. Now I'm nearing 30 and I have been able to buy everything. You'd think they would cater to those long-time fans of the franchise, who are "locked in" to a game with no competition, and the fans who can afford to buy all DLC in the game, not teenagers who have better things to do than play around with a fancy dollhouse.