The Sims Spark'd - Coming July 17th!

I'm trying to be less negative here, but no, just no. There's enough boring video game shows on TV already that, to me, make no sense. Between the prize money and what part of production costs EA/Maxis had probably paid, I am sure TS4 (or even its sucessor) could've been turned around 180". Instead, we get an expensive publicity stunt.