"Chazzzy;c-17156301" wrote:
What's the point of that? New cover designs? Who cares about that? Why don't they "revamp" some of the features of the game and make them work better?
Pretty sure all the branding stuff is done by an external brand design agency, not the studio itself. So no development time is wasted on this.
"SimGuruGraham" wrote:
Once we have suggestions on what could visually represent the pack, we hand those ideas off to a brand design agency who takes each idea and develops it into an icon for consideration.
This agency has helped define the identity of The Sims 4 packaging that you see on store shelves - going all the way back to base game. We continue to partner with them to assist in developing the branding for each pack that’s released.
