What happened to gameplay kits?

I think it's too early to say that gameplay kits are a flop. We have only had one. There are so many directions they could go for. I'm still hopeful we'll see a gameplay kit that turns out to be worth it. But overall I'm just really loooking for new gameplay, in any package size. This year was really bad in terms of gameplay, because even the GP we got didn't have much of it.