When can we buy Strangerville?

I go on Origin and it says the game is available now but I know it isn't coming out until next week. But there is no place to pre-order so do I just have to wait until the 26th and buy it online then? I suppose pre-ordering digital downloads isn't so important as in the "old days" when physical copies had to be set aside to ensure you could get your copy. Now there are infinite "supplies". It is just confusing.