Who the Game is Marketed To

I'm not quite sure that I understand the complaints that the Sims is childish since the series being cute and childish has always been part of its identity. Probably the only time it sorta deviated from that is the spin-offs such as The Sims Medieval and Urbz but those are like, spin-offs and have more creative leeway in terms of changing tone (and even then, Medieval is still very a goofy and charming game). Even when the very first Sims was first shown off, that was also seen as a little girls' game (struggled to get ahold at first primarily because marketers feared that its unorthodox demographic being younger girls wouldn't buy the game); what did you think "virtual dollhouse" implies?

Anyway, I'm technically part of the target audience (a young female in her 20's) and I am a newer player, so I guess it catered to me? The marketing is clearly trying to appeal to my generation and younger (millennial and gen z, I'm smashed in between them) judging from the hip and trendy trailers they put out and the language they use and their appeals to a changing social norm. Even so, marketing doesn't necessarily mean that they're literally making the game for that market. Older players who played the Sims in the past already know what they're getting into so there's no need to like, market the game towards older gens since they'll likely buy it anyway.