I have no idea why they are rebranding. Slapping lipstick on a pig does nothing. The pig is still ugly and time and effort would have been wasted, making the pig an object of ridicule to boot.
Having said that, I hope that someone in a position of power has decided that the rebranding will be the first step in a reboot for TS4. I hope that it means that over nearly six years (TS4 starts its 6th year in September!) someone of importance has taken all of the voluminous complaints onboard. I hope that they have played the game extensively so that they would be exposed to the frustrations and disappointments that the consumer base has been dealing with for the last half-decade. I hope that they have tried to see the game through our eyes in order to fix the game's glaring weaknesses and omissions.
If that isn't the purpose of this rebranding exercise, it's been a waste of time and effort. For many of us, TS4 is still a pig.
TS4's new image does nothing for me. All it has done is to remind me of the original game in the franchise. To me, that's not a positive link because I have always thought of TS4 as an upgrade of that game, instead of the better games that followed. The Sims 1.5. Right now, it looks as if the team has gone out of its way to confirm my suspicions.
As innovative and fun as The Sims was when it launched, that was twenty years ago! Subsequent games have moved past it. Technology has flown past it. I'm not looking for TS4 to lean on nostalgia, I want it to catch up to the previous games' offerings and to surpass them. I would like TS4 to leap forward rather than looking backward. By now, the premier draw of the Sims -- the Sims themselves -- should be a technological and emotional marvel. They're not.