Why are they rebranding ?

Because someone at EA though it was worth it to spend money on this over improving the actual game.

My thought process is as follows-

"They're rebranding? Ok...? So why does it still feel like the console version is an afterthought?"

Maybe I'm salty that My First Pet Stuff still hasn't been ported to console or that I keep finding bugs whenever I try a different play style.

At least it's a sign the game is going to keep being supported for a while yet.

"Dragonfire2lm;c-17157175" wrote:
My thought process is as follows-

"They're rebranding? Ok...? So why does it still feel like the console version is an afterthought?"

Maybe I'm salty that My First Pet Stuff still hasn't been ported to console or that I keep finding bugs whenever I try a different play style.

At least it's a sign the game is going to keep being supported for a while yet.

My First Logo Stuff Pack.

I literally eneded up uninstalling The Sims 4 now. I don't care anymore!

they're trying to practice graphic designing....

https://twitter.com/whiiskerr/status/1149762869304725504

They have said that the sims4 is going nowhere and that they are going to keep adding content.

The problem with that, as their higher-ups have probably told them, is that it is really difficult to sell a five year old game to people and claim that it is still new and relevant. So that's why they are rebranding their game to make it look like it was made in 2019. New logo and new sims with new clothes that they have added.

time and resource could be spent reworking game mechanics or fixing bug, oh well.

"Sindocat;c-17157232" wrote:

"Horrorgirl6;d-962748" wrote:
This makes zero sense to me . There is no point to this. I know sims 4 is going to have a longer lifespan. The loading screen is terrible. But we have lot of fixes,and stuff they can add . Why waste resources, and time on this?

Same reason Ivory Soap does, when it is literally the same product it was a hundred years ago. To maintain a contemporary appearance. Standard business practice.

Think of this next time you walk down a grocery store aisle and see something marked "Bright new package, same great taste" or what have you. Companies literally do this all the time.

But this is not some needed product ? Its a game

"logion;c-17157226" wrote:
They have said that the sims4 is going nowhere and that they are going to keep adding content.

The problem with that, as their higher-ups have probably told them, is that it is really difficult to sell a five year old game to people and claim that it is still new and relevant. So that's why they are rebranding their game to make it look like it was made in 2019. New logo and new sims with new clothes that they have added.

This!! It’s literally a marketing strategy to keep it relevant since it’s getting a bit old. This was exactly my thoughts as well. Thank you @logion for explaining this much better than I did.

"izecson;c-17157234" wrote:
time and resource could be spent reworking game mechanics or fixing bug, oh well.

Probably not part of the marketing budget though.