Why deliberately avoid matching cabinets and kitchen furniture?

Here are a few offenders in terms of non matching counters and cabinets.

The "Cool Kitchen stuff " cabinet comes in a beautiful (actual) white swatch but the counter does not. So it's unusable, which is sad because I'd use it often, even more if the counters didn't have that grey "frame".

The Jungle adventures cabinets match the countertops instead of the counters themselves....

The Parenthood cabinets don't match the counters tones.

Same for Spa Day counters, they don't match.

https://i.imgur.com/qzsFFEi.png