ads pop up in sims fp?

I can't turn them off they are super intrusive during gameplay also even make game lag or crash, and I find it extremely unfair and annoying, no I'm not going to pay f***ing 13$ to turn off ads this is a new feature that is just destructive to the game, EA is only trying to take your money I thought this was freeplay and not a scheme, I'm not going to play the game till there is a change. 

I recommend more voices be heard and more people take a stand. This is corporate BS