cost to play

My Daughter has just had a birthday and she was given iTunes vouchers - she uploaded sims freeplay and unbelievably she click on the purchasing tab to continue playing the game with more life points - In three days she has spent over £60 - I think this is absolutely extortionate. These games are set up for young children to play within them having any knowledge about the value of money and how much it is costing. I also cant quite believe that anyone would need to buy that much playing the game for just a couple of hours over 3 days. Why do you call a game freeplay when it quite obviously is not free to play. These children orientated games are set up to feed on innocent children and are costing their parents ridiculous amounts of money in a very short period of time before you are even aware that is it happening. ALL PARENTS SHOULD NOTE these game cost you loads of money. and when you get in touch with EA games they just say that it tells you on screen before you buy how much it will cost so the purchaser was aware. Unfortunately they are aimed at children who have no concept of the value of money - Unfortunately nowadays when you buy games the initial price is just a small fraction of the amount that will actually cost to play the game.