I see this whole thing as unfair across board for everyone but EA.
EA said they are taking on the expenses to run this thing plus the ads/promotions and to check for quality, etc. Yet, this was not something we nor the creators were asking for. This was something EA came up with all by themselves. So, to rake in the profits of 70% for what the Creator's made entirely themselves is not balanced.
Plus, EA did say that it is the Creator's who are charging what we see. EA will ensure it is within reason, but to me it is not within reason when you see what Member: franeslas | EA Forums pointed out about two different creator's asking for the same amount of MOOLA with the amount of content offered being far less for one than the other and the quality is not there either to make it even somewhat "justifiable".
I can see where creators may feel inspired to charge more to make up for the amount of time and effort they put into it with EA taking 70% of the profits off the top, but it leaves it unfair to us players and equates to many of us not wanting any of this.
In honesty, I could see this a being a really cool idea... but it was executed poorly. I can see how this can really be a feather in one's cap for creators to make some extra money and gain some further recognition for their work and capabilities. I can see where this can even benefit EA if they for one... would back these creations. As it stands now, EA said they are NOT responsible for the content once it is released for purchase. They should not use MOOLA, but go back to using currency, as this many of us find would be far more fair and user friendly across all currency being used. And lastly it feels our games are all wrapped up in this MarketPlace and not something separate. To include the EA Kits into this and plus to be able to see what packs/kits we purchased we now have to go through the Market Place to see them... NO! This should not be how it works. Even though we had access in our game for the Sims 3 to get to the Sims store for purchasing things. It was not anywhere as evasive or "In Your Face" with it. This all feels so forced and cash-greedy to many of us. To leave this marketplace to exist as is... I see will be a sinking ship.