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frybaby4's avatar
frybaby4
4 years ago
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Misogynistic ads need to go, EA

This ad, shown in The Sims Mobile, used to say ‘virgin’ the other day, and was changed to ‘pure girl’ when I last saw it. This entire ad is degrading, and it is not the only one. If the screening process for these ads is broken, then fix it. Every ad should be watched prior to being added to the games, especially considering EA requires players to watch them in order to gain some token or other. I expect a better process with as much money as the game makes EA. 

Let’s not forget our children are watching these ads. That is infuriating to know my children saw garbage like this, and still do. Do better, EA!

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  • Independent_Bel's avatar
    Independent_Bel
    4 years ago

    All ad content should be reviewed responsibly by EA’s own ad management/PR team and not the end users who by good chance are minors of age only here to play this cute, virtual dollhouse.

    Even if optional to watch, the game’s rewarding system does encourage players to play the advertisements.

    It’s a disturbing thought that EA would earn money from uncontrolledly displaying distorted, disgusting, inappropriate contents in the form of advertisements in children’s seemingly innocent game.

    I have seen prostata medication, incontinency medication, male chauvinistic (man cheats on woman, woman with child gets kicked out; get a girl to be liked by matching someone else’s expectations), sexist (arrested pro—ute offers o— s— in order to escape the interrogator) game advertisements just to mention a few regardless of location (VPN).

    Please review the pool of ads responsibly, considering your target audience.

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