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11 years ago
mamalettejen wrote:
To OP.
I truly appreciate this post. It's intelligent and well thought out.
At the risk of fanning the flames of discord around here any further, I'd say this explains why EA is doing this AND why it's likely we will never see another grind it/earn it event ever again.
Our brains a wired to reward us with dopamine (I think that's the right brain chemical, could definitely be wrong though!) when we succeed or even MOSTLY succeed. We get nothing if we don't succeed. It's how our brains learn. Unfortunately, you can't "learn" to win at gambling. This is also how a gambling addict gets addicted in the first place.
From a strictly business standpoint, this is very clever of EA. They pretty much already have an addicted user base and they know it. Why not capture that gold egg laying goose by using our own brains against us?
I fear you may be right here. You can't really put this toothpaste back in the tube, especially if EA is seeing real profits from it.
As far as the chemistry, you're correct. Reward behavior in gaming offers us doses of dopamine, a physiological responses not unlike those found in other, ahem... "pleasurable" activities (source: http://curiosity.discovery.com/question/reward-center-in-brain-work)
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