7000 coins for 10 packs

They can certainly charge wtf they like.

What puzzles me is why anyone is willing to pay it!

Are there really that many people with such a poor appreciation for the value of money, that they're willing to pay ~£50 for a handful of completely pointless virtual cosmetic skins/animations/models/audio clips?!  🤔

Either they've got too much money, or too few brain cells.

Are such exploitative practices evil, or are they genius? Or perhaps they're both.

From the perspective of a proponent of free market economics, it's certainly deeply troubling that so many people are so bad at evaluating the actual worth of 'goods'.

@TheJumpingJawaI think thats the problem most people are too dumb to know the difference between a want and a need, ive always been picky I rarely spend money on games unless I get my moneys worth, Like a couple nights ago I payed $31 but that for for the lifeline/bloodhound bundles and 2150 apex tokens to buy an xmas skin and 3-4 apex packs, i think that was all worth $31 but its not worth $18 just to get 1 skin... and its really not worth gambling $7 at a time until you get the skin you want either and nobody ever has 2400 crafting metals so thats rediculous aswell unless they add a salvaging feature to salvage 2 legendarys or 6 epic skins to buy one with crafting metals

These packs are just way to expensive. But I can almost GUARANTEE you that EA is in charge or pricing. They are a MONEY hungry company. And im not ashamed to say it because its true.

doesn’t really matter how much the packs cost - the cosmetics are literally HIDEOUS 

as much as i would love to get the heirloom (i main Pathfinder) and wouldn’t even mind tossing in the $150 (i do like the game) there’s NO WAY i’m spending my money for such ugly skins