Warning: 501 Apex Packs - 0 Heirloom Shards

@Midnight9746 Couldn't agree more. Remember at the beginning of the season the ridiculousness of the daily/weekly challenges when the season was first introduced? Apex's logic was that they wanted players to play the entire season, so they made the challenges harder (therefore taking longer to complete). Terrible logic. However, if that is a primary goal of Apex, they need look no further than to tie an heirloom to playing/challenges (as an option to loot packs), not direct revenue.

While the game does need to make money, there is a tremendous value in active player base. Fortnite makes money by the truckload because they get smaller amounts of revenue from a very wide player base. Apex is apparently the opposite. They try to get big chucks of money with events and heirloom from a much smaller population. 

If Apex wants a larger player base and to make more money, they should consider a non-revenue path to heirlooms and sell more lower cost items (that are more unique than the same old junk they have been pushing for 8 seasons). IMO