Apex Store - Honest Discussion
Disclaimer: I purchased the $30 founders pack and $10 worth of Apex coins.
The Apex store is, by far, the worst element of the game entirely. Companies need to make money, yes. However the method EA chose is sincerely not respectable and the prices are not a fair means of equivalent exchange. There's a reason why some legislators have actually considered outlawing loot boxes due to their appeal to gambling and exploiting peoples desires for content they want in a game.
I would happily throw down $100 for a founders pack that gave me guaranteed skins for every champion upon release, some sense of seniority icon, and suitable decorations for the investment. However it's actually painful to consider spending anymore money on this game in its current form.
The bottom line
I love the game. It's sincerely unique, but the I will not give this game another dollar until they adopt some modest and respectable forms of transactions for content.