Apex

Apex without lore is a major turn-off for me.

Lore works well with any hero game and was great when we had it. The Apex lore trailers have millions of views. EA/Respawn have to see the viewership difference compared to newer trailers. I assume the status quo wasn't lucrative enough. 🤷‍♂️

Lore gave the game a soul and was great for marketing.

We also see less Legend heirlooms and prestige skins in favor for universal items. There also hasn't been any Titanfall collaborations, but we've seen 3rd party collaborations. 

Not sure what happened. 🤷‍♂️

They started trends just to let them fade away. 😢