EA Player Pulse Authorized Application. But Not Authorised by Me.

I was just canceling my EA Play Pro subscription when I saw a notice at the bottom of the connections tab about having given access to EA Player Pulse. Although I remember seeing some posts by EA officials on this forum about it, I did not sign up for it myself. Presumably, EA Player Pulse is a subsidiary or supplier to EA, because otherwise, EA wouldn’t need us to sign up for it to access our personal information and data.

I'm simply concerned my data could be misused or not kept secure.

Does anyone else have this on their account even though they haven't signed up for it?