They can, only they did exact opposite - put 9 to 5 working fathers into crybaby streamer/pro lobbies because it was too hard for them to play against eachother instead of farming 20+ fathers per game and calling that a skill.
I guess stats, revenue figures show that they do attract enough fanboys/fangirls who fund their streaming and the game vs them leaving and taking that following away from EA. Plus people who are against hacking and current situation e.g. me are still here... ok in my case not for 1000+ games but for <400, yet I am still here, generating stats of active players etc. so EA wins until we all really really quit because majority of us are still I would assume Gold+ maybe even Plat+ players = if majority of these quit = Preds would face again mostly Preds or EA would force Gold and below into Pred lobbies that would be amazingly fun to watch.