I solved this for myself, here is how:
1. I signed into Xbox.com.
2. On the account settings, I opened the Contact Preferences section
3. I noticed that the contact email is not the same as the EA Login email.
4. I signed into EA.com using the email address from step 3 - I had to restore access to this account, etc.
5. I then signed out from the EA Desktop app, and signed back in using my Xbox account. Voila - I can play EA Play games.
I hope this helps someone out there...
this is it...this was the answer for me...didnt know i had 2 EA accounts linked to the same xbox gamertag? that doesnt even make sense. How has this not been fixed yet? seems like a very fixable problem
