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Sorry to hear about the trouble you've been having trying to load into Apex Legends. You don't have to call in to try this step below, let's see if this works first.
Visit Help.EA.com and make sure you're signed out. Click login at the top so it prompts you to sign in. Click the Xbox/Microsoft button to login so you use your Microsoft account information to log into our site.
Once you login that way, it should prompt you to create an EA account which will link your Gamertag to that one. If it doesn't prompt you to create an account, that means you've already synced your Xbox Gamertag to one a while back somehow. Click on Accounts>Change Email address at the top to verify the email address that's already linked up. (You can change it there if you need to as well)
Once you've signed into our site and completed the account creation process, restart your Xbox and try loading into Apex Legends again.
Just to avoid any confusion though, when you load up Apex Legends it's not going to ask you to sign in every time. You'll be prompted to sign into the servers to connect to them, that's all. If it's getting stuck at that point, try these steps below to help repair any connectivity issues you might be facing.
Basic Connection Troubleshooting
https://help.ea.com/en/help/faq/connection-troubleshooting-basic/
Hope this helps, keep us updated!
So I have the same issue but when I followed the direction to sign in through my microsoft account, but when I enter in my email linked with my account it says it’s invalid. Why does this happen for a account that I have been using with apex legends for a year? This is an account I’ve purchased skins on and played on for a while and out of no where it says it’s invalid. I’ve made no changes to my ea account, my origin account, or my Xbox account so it’s lovely that this can just happen randomly with no outside action. These are the photos of what happens in my console and when I try to log on and also when I tried to log on your site with my ALREADY linked Microsoft/EA account.
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