Feedback on Winter Event Challenge Design – Metrics Over Player Experience

I would like to provide feedback regarding the Winter Event challenge requiring 100 frozen enemy kills.

The main concern with this challenge is that it prioritizes engagement metrics over actual gameplay quality. The design unintentionally encourages player behavior that runs counter to Battlefield’s core identity, which is built around teamplay, objective-focused gameplay, and combined arms.

In practice, this challenge promotes camping specific areas instead of playing objectives, prioritizing personal progression over squad and team success, reduced reviving and flag pressure in Conquest, and distorted player behavior that lowers overall match quality.

Rather than integrating naturally into normal Battlefield gameplay, the challenge pushes players into repetitive, grind-heavy patterns that actively work against objective play and teamwork. As a result, Conquest matches during the event often feel less coordinated and less engaging.

While participation numbers may appear strong, the underlying player experience suffers, which risks long-term engagement and undermines what makes Battlefield distinct from more individualistic shooters.

I hope future event challenges can better reinforce Battlefield’s strengths by supporting objective play and team-oriented behavior instead of incentivizing habits that detract from match flow and cooperation.

Thank you for taking the time to consider this feedback.