My message to EA/Dice.
The game is great and fun.
It feels like a Michael Bay movie every time I play, the gameplay is grounded, the colors contrast well (feels like desert storm rather than an arcade game), and it plays really good.
But I have ONE question: why?
You have the opportunity now to do something great. In a world filled with dumb skins, collabs that make 0 sense, consumerism, and honestly just brain dead money grabbing machines, you positioned yourself to stand out when you launched the open beta.
That is the exact reason why the game received so much hype: people wanted to go back to the roots of war games. And you promised to deliver. Multiple times. Publicly.
But now, with the release of the first season, I am concerned that this promise is slowly dwindling. Sure the skins are cool, and they can be seen as “grounded” since it’s all still typical military attire just with different styles as opposed to a robot or some dude in a suit, right?
Yes, but it’s pushing it. Many of these skins are seriously pushing the grounded atmosphere we all loved and a few go far beyond it.
So this leads me back to my question: why?
It doesn’t take a genius to realize what the people want. Go on literally any social media platform, search for Battlefield 6, and you’ll see what people like and don’t like. Every single time, including during the open beta. Everyone loved how it was pure all out war. Grounded. Literally every app was posting about that aspect of it, saying “we’re so back” and “the world is healing” and so on.
So why on earth are you now pushing back on that promise?
It’s like having the winning lottery numbers right in front of you. And instead of cashing out, you throw them in the trash.
It’s like being a company founder desperate to sell your product and having tons of people say they’ll buy it if you make these changes but choose to not listen.
Or better yet, it's like being a multi-billion dollar video game publishing corporation which has had multiple failed games in recent years that is aiming to make the next biggest game--one that is profitable with a strong reputation--and ignoring what is essentially the blueprint right in front of you to make that happen. I mean seriously, in every single corner of the internet you will find feedback for this game in plain English and what it should and shouldn't be.
Let me put it in corporate terms: you won’t make much money and increase shareholder value by creating a game that will die as fast as BF2042 or BO6. You’ll make tons more money, along with way higher MRR/ARR Even years down the line by keeping it grounded.
You literally have the chance to reshape the next decade of gaming and end this brain dead, IQ deficient cycle of colorful, triple A, cash grab games. And trust me, like I already said, sticking to your word will make you way more money than selling some skins in a store and becoming a CoD wannabe.
If you don't act, I want everyone to take a moment of silence for what died here today: a game that had the potential to disrupt the fabric of gaming, all to end up like just another withering away battlefield game.
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You know exactly what people want.
You know exactly what people hate.
You know exactly what caused the battlefield 6 hype.
You know exactly what caused other games to die.
You know exactly what happened to BF2042.
You know exactly what BF6 needs to be.
You know exactly what it shouldn’t be.
You know exactly what you need to do.
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Now do it.
