West Coast games start times

I was wondering if anybody that plays with West Coast teams, I use USC for example, that their 8pm games is fully dark? Shouldn't it be 5pm start because I'm sure the 8pm start is Eastern Standard Time. If that's the case, we on the East Coast would be looking at an 11pm kickoff time and I'm most of us is either going to bed or wouldn't make it past halftime. I would like to know if anyone else is experiencing this. Now in case you're using Hawaii, their kickoffs are usually at 10pm because where's they're playing 3 hours behind Pacific Standard time, so their games should be 7pm their local time. It's something I hope EA looks at and get it right in the near future but I highly doubt it.