C&C Generals will not launch from the EA App

I had the same issue and user with the name STARJEKKER made a fix that worked for me just follow this steps:

First, try to install the game as before, and when you get the error in the EA App, leave it as "paused", don't cancel it.



Then, open command prompt as administrator, which I think you did.



Next, type the following, but don't press enter until you've typed it all in:



cd C:\Program Files\EA Games\Command and Conquer Generals Zero Hour\__Installer



You can copy this and paste it by right-clicking in the command prompt.



If you did it right, it should either change the directory, or give the following error. If you get this error, then the install path is not correct, or it wasn't typed properly.



The system cannot find the path specified.



If you get the error that "C:\program is not recognized..." then the command was missing the "cd" before it.



If it worked right, then the next line should read:



C:\Program Files\EA Games\Command and Conquer Generals Zero Hour\__Installer>



Then, copy and paste the following, but again, put it all in before pressing enter:



touchup.exe install -locale en_US -installPath "C:\Program Files\EA Games\Command and Conquer Generals Zero Hour" -autologging



If your locale is not en_US, you may have to change it, otherwise this should work. Then you just resume the download in the EA App and it will finish the installation.



After the game installs run repair again one more time then lunch the game .