Why can't I message players directly?

lol I love your response. But no, it doesn't.

http://tos.ea.com/legalapp/WEBTERMS/US/en/PC/

6. Rules of Conduct

When you access or use an EA Service, you agree that you will not:
Violate any law, rule or regulation.
Interfere with or disrupt any EA Service or any server or network used to support or provide an EA Service, including any hacking or cracking into an EA Service.
Use any software or program that damages, interferes with or disrupts an EA Service or another's computer or property, such as denial of service attacks, spamming, hacking, or uploading computer viruses, worms, Trojan horses, cancelbots, spyware, corrupted files and time bombs.
Interfere with or disrupt another player's use of an EA Service. This includes disrupting the normal flow of game play, chat or dialogue within an EA Service by, for example, using vulgar or harassing language, being abusive, excessive shouting (all caps), spamming, flooding or hitting the return key repeatedly.
Harass, threaten, bully, embarrass, spam or do anything else to another player that is unwanted, such as repeatedly sending unwanted messages or making personal attacks or statements about race, sexual orientation, religion, heritage, etc. Hate speech is not tolerated.
Contribute UGC or organize or participate in any activity, group or guild that is inappropriate, abusive, harassing, profane, threatening, hateful, offensive, vulgar, obscene, sexually explicit, defamatory, infringing, invades another's privacy, or is otherwise reasonably objectionable.
Publish, post, upload or distribute UGC or content that is illegal or that you don't have permission to freely distribute.
Publish, post, upload or distribute any content, such as a topic, name, screen name, avatar, persona, or other material or information, that EA (acting reasonably and objectively) determines is inappropriate, abusive, hateful, harassing, profane, defamatory, threatening, hateful, obscene, sexually explicit, infringing, privacy-invasive, vulgar, offensive, indecent or unlawful.
Post a message for any purpose other than personal communication. Prohibited messages include advertising, spam, chain letters, pyramid schemes and other types of solicitation or commercial activities.
Impersonate another person or falsely imply that you are an EA employee or representative.
Improperly use in-game support or complaint buttons or make false reports to EA staff.
Attempt to obtain, or phish for, a password, account information, or other private information from anyone else on EA Services.
Use any robot, spider or other automated device or process to access this website for any purpose or copy any material on this website.
Use or distribute unauthorized software programs or tools, such as "auto" software programs, "macro" software programs, "cheat utility" software program or applications, exploits, cheats, or any other game hacking, altering or cheating software or tool.
Modify any file or any other part of the EA Service that EA does not specifically authorize you to modify.
Use exploits, cheats, undocumented features, design errors or problems in an EA Service.
Use or distribute counterfeit software or EA Content, including EA Virtual Currency.
Attempt to use an EA Service on or through any service that is not controlled or authorized by EA.
Sell, buy, trade or otherwise transfer or offer to transfer your EA Account, any personal access to EA Services, or any EA Content associated with your EA Account, including EA Virtual Currency and other Entitlements, either within an EA Service or on a third party website, or in connection with any out-of-game transaction, unless expressly authorized by EA.
Use an EA Service in a country in which EA is prohibited from offering such services under applicable export control laws.
If an EA Service requires you to create a "user name" or a "persona" to represent you in game and online, you should not use your real name and may not use a user name or persona that is used by someone else or that EA determines is vulgar or offensive or violates someone else's rights.
Engage in any other activity that significantly disturbs the peaceful, fair and respectful gaming environment of an EA Service.
Use information about users publicly available in any EA Service (e.g. on a leaderboard) for any purpose unrelated to the Service, including to attempt to identify such users in the real world.
Promote, encourage or take part in any prohibited activity described above.

So yea, TL;DR when using the forums, you agreed not to swear =)