Failed to launch game - Battlefield 3

@RabbbbittttDid you manage to solve this issue?
I am having the same issue, even though the game work fine after I first installed it, but now it keeps failing to launch. I have the game on Steam, but did the whole setup process to open it via Battlelog and EA app, fixed PunkBuster, set the apps to run as Administrator, etc, but now nothing... whatever I do it just doesn't work.