NO ADS IN GAMES

I'm done buying games from EA, 

Ads in free/freemium games on phones is alright i guess if you're into that stuff.

But a full 69,99€ should NEVER contain ads of any sort. There's no excuse. If you're hurting for revenue this predatory behaviour is not the way to go about it. If you're buying or renting a movie there's no ads every now and then. But if it's free there probably is.

You're just pushing people away from your products instead of making people wanna take part of it.

Make good games that people actually want to pay for and there wont be an issue. But because of the way the management of your company has been running things the last 15 years, i'm not at all suprised.