EA play is there a way to buy games without joining ea play?

i was trying to purchase madden 19 on origin and i noticed that you had to buy it through ea play, which is something new to me. i preferably would not want to pay a monthly fee to play a game. i got star wars battlefront about a year ago and i only had to pay one price for it and i could play it whenever without paying any monthly or annual fees. is there any way of buying madden 19 without joining ea play?