Let me start off by clarifying that everything I say is in relation to FoF Tokens, as I don't play FuT Champs or Live Events and I have zero interest in competitive play, FC26 seems to be pushing to an extreme degree.
I think tokens are an interesting concept, however the implementation overall isn't really working. The Token store is a nice addition, but looking at the amount of tokens needed for some of the rewards they feel unachievable. For example, the 96 rated icons in the token store are priced at 2,500 tokens. That means that to earn of of these card you have to max out the 1000 token limit twice and then achieve half of the limit again. If you don't play very specific game modes, you're effectively locked out of these rewards just because you don't want to or don't have time to commit to competitive play.
I also question why it was felt yet more in game currency types were required. We had coins and FC points. Now we also have two types of tokens as well. So we're grinding for coins, grinding for objectives, grinding for FoF Tokens and grinding for Champs tokens (if you play that mode). I already spend a significant amount of time at work, FC should not feel like a second job which unfortunately, it's beginning to given the amount of grinding required.
I think the amount of tokens dropped for rewards isn't the issue so much as what they're locked behind. By all means, put tokens behind competitive games modes and include them in rewards. That makes sense, I get it. But where it becomes unbalance, is where if you want the top rewards you MUST play these modes. Even if it takes longer, and alternative method to earn token would be a good implementation.
As for the quality of rewards themselves, this is highly subjective as everyone's mileage will vary based on the rewards they've received. I've opened two of the of packs in the FoF Token store and have received 6 cards - 5 of them were 93 rated and 1 was 94 rated. In terms of volume, the 500 tokens I've spent would appear to be worth it but in actuality - none of these rewards cards have seen a second of gameplay. They simply don't fit my team. I used any left over tokens to unlock Amad and Sadio Mane who similarly, haven't seen gameplay (although this will change when the Africa objectives drop as I needed more African players to help with this objective.) So for me, it's a mixed bag - the majority of cards haven't felt like a reward in any way. Two of them will pay off eventually. But for me, generally rewards have not been worth it.
The issue with the 1,000 Tokens limit each week isn't fairness. In an ecosystem where everything is geared heavily towards the top end of rewards for competitive players getting significantly better rewards than anyone else, the limit is needed. Make the tokens more accessible to all players and this is something which may be able to be relaxed or removed entirely. But as things are the 1000 token limit needs to stay.
Which brings to me what prompted me to log back into this forum and post again after so long. Squad Battles rewards. To say I was disappointed with 200 tokens was an understatement. No packs, no coins just 200 tokens. So my entire reward for squad battles ended up being 3 cards after I put them into one of the token packs in the FoF Token Store. When I went to check the rankings, you can imagine my anger when I found out that player achieving bronze rankings are getting packs. The odds are low, but it remains possible for a bronze ranking player, to achieve better rewards than a player in the gold 1/elite 3 rankings. Doesn't seem entirely fair to me.
As for things I would change? Firstly, stop the increasing shift towards competitive play being mandatory, there are those in your player base who have zero interest in competitive play. Secondly, actually balance the rewards properly and stop taking away packs from offline rewards. You've genuinely taken away more than you've given here and hiding that information is a patch list is nothing short of disingenuous.
You asked for feedback EA, here are my honest thoughts. I'm not adding at TLRD, if you seriously want the feedback, reading a forum post really shouldn't be too much work. Having said that, with the state of the game this year, we all know whether you're really listening or not - and we all know what the answer to that is.
Next time, my feedback won't be via forum post. It will be with my keeping my money in my wallet.