Change Ultimate Captain Armband Cost

July 2, 1955. Do the math.

I'm  not talking about you in particular, but people complain about the rewards not being worth the money spent. And yet, those same people will spend money on scratch off tickets or on the mega millions lottery. At least, when I do spend money, I know I'm going to receive all the items shown.

EA's revenue won't drop. Even if half of the people that download this game and spend money, stopped spending money, the other half who do spend money would be enough to sustain a profit margin. As I said, this isn't the only game that EA Sports puts out. All other sports games for both mobile and PC/Consoles are making them tons of cash. 

People are going to use whatever means they have available to them (even if they cheat) to have the best team they can get. That's just the way it is.

4k shards is a bad decision mate.. but I don't think that will stop people from putting money on the game.  People will spend more if they think something is a novelty and only few can have it.  The reason for quitting is mostly to do with bad game xp.  Some do quit for bad rewards but they do come back after a while to check if it's improved.

What you need to understand is there R lot of in between people who pay occasionally and these events target those.

What EA needs to understand is the cost is so high that it would discourage even people who are willing to spend. 

So not many winners is what I think.