I disagree about the EA making more money part. No reset means the market will die, which also means store packs and shards will become the main way to build your team.
A reset will revive the market and make players affordable again. As f2p I made crazy teams back then only by saving coins, but now I can barely change anything because I'm only relying on 3k gem packs and getting one or two players with shards (I'm still using the outdated Messi and Zidane cards that I got 7 months ago), and I'll have to spend on fc points if I want to make any more progress.