[Steam] Cannot Launch Mass Effect Legendary Edition

I have 81 hours With Mass Effect Unlimited Edition. But have solved problems with Avast and reinstalled EA app after this, he possibility to run this game in EA App vanishes!

The proper EA app informs "this game can run only by Steam. The Steam starts EA app informs the game only starts trough Steam... 😑

 

I could try to run by folder in the PC but this message appears 

"This game won't installed"...☹️