Need For Speed Rivals Origin activation popup on launch (Doesn't work)

Thanks for that update KillerV722​!

This is a bit tricky with Origin out of the picture. But here are some more steps we can try: 

1. Close the EA App
2. Press Windows + R and type: %ProgramData%\Electronic Arts\EA Services\License
3. Select Folder Options > View > Advanced Settings > Hidden files and folders > check 'Show hidden files, folders, and drives'
4. Delete all files that appear in the folder 
5. Press Windows + R and type: %temp% 
   You should be brought to C:\Users\Username\AppData\Local\Temp

6. Delete all files and folders, then clear the EA App's cache

It might be worth checking with live support to make sure the Need for Speed: Rivals entitlement is synced properly on the account, and to see if they can run a refresh.