NHL 26 Gameplay Deep Dive Trailer and Blog

As someone who does understand marketing, its frustrating. Same shallow bits of information every year. This was a "deep dive" for gameplay. Great, this should have come out a month ago. And A deep dive is not a few minutes long, it shows gameplay, speaks with the devs of the game in interviews. They answer questions from fans/gamers, talk about the video of gameplay and then speak more in depth on it. This is is how it works with any successful franchise game out there. I get its a sports game, so its a bit different, but the strategy is the same. Convince people to buy the game by showing them why they should. Build hype, get gamers/streamers involved in the process. Take a page from games by Frontier, they know how to market with all of their titles. Colossus was the same before Cities Skylines 2 went down the toilet. Paradox, another company that knows how to build hype, though some of their expansions have been flops. Its about creating a marketing strategy that makes you want to believe that the game or expansion is worth my spending money on. I love hockey, I just want the game to succeed, but with the shallowness of information that they provide before release, its really hard to justify the money, and excitement just isn't there. Create hype. I want to believe that the changes will come, but from past experiences with EA, so far, its not enough. Not when you are releasing a game so similar each year. Listen to your loyal customers.