That’s a blatant lie! Sure there are a couple new builds that EA made and added to season pass like McDavid. In this instance I agree that everyone can earn it and you can pay to acquire it early. I have no qualms about this. However there are MANY builds that are ONLY available for purchase. Jean spectre for example. There is no possible way to obtain this other than paying for it. This is where the problem lies and the solution is to make them all available on the season pass. By not doing this it is a big disadvantage for everyone who does not pay for them. This is pay 2 win and this will harm the game long term, I have said it before. EA ignoring the fan base once again and trying to make a buck.
There is no lie here. Every build has been earnable through the season pass. When that season pass ends, those builds can be purchased if you didn't complete the pass while it was active.