You're joking with Chel store prices, right?

Needing to pay $7 (CDN) for a simple emblem or almost $15 to be able to buy just a nasty pair of garbage green skates, let alone a seasonal build with unbalanced xfactors is asinine. You had this problem with other titles like Battlefield V with single characters costing a minimum $10+ and the devs even agreed with me there was more money to be made by drastically cutting the cost.

This isn't one of those self aware jokes, "oh haha yup we're just being greedy EA UwU", it's just completely tone deaf nonsense.