Having so many sub-forums in one website with nothing special in them is the wrong way to go when it comes to keeping people around. Everybody (literally everyone) that I've talked to that was on the Sporum simply hates the alternative forum given here. Can we get a raise of hands of people who will actually stay here long term and contribute to the place? I've been on the Sporum since 2010 and the design is what has kept me on that forum, there's nothing close to tradition here which is upsetting.
If you want people to stay, you need to work on the design. But the biggest problem here is that this place is more of a support forum than an actual gaming forum, I think EA is missing the point here. I guess it's better than nothing; but in a way, is it really? The community, the heart of what made the Sporum great is gone because of the bland design. When I say bland I mean that everything looks the same other than a PNG banner at the top.
The unofficial Sporum is more active than this place simply because it touches home. If there's one thing you can learn from this, give each sub-section a distinct but a look that makes people want to come back to it.