Update patch error then lost entire all users etc

App started updating itself then constantly failed on "patching error (7)". Tried over and over, quitting app, restarting ipad etc etc.

Eventually I just hit the "play" button after it failed patching again and it started downloading over once again, this time succeeding in patching.

Then when the game loaded all user info and content was completely gone and it was in brand new state. Submitted a request via EA help site (pressing help in game just goes to a 404 page) but no response. What else can I do to get assistance or am I wasting my time. 

Many years all gone in one stupid software bug.